Tuesday, 20 October 2015

Two step flow theory

Two step theory is when a person through the media influences on another media text or product. 
For example, this occurs in fashion and make up brands all the time. 
Zoella is a British youtube blogger and vlogger who was recently received a negative response by an American vegetarian "Freelee the Banana Girl" who shamed her as Zoella owns a dog kept as a pet however as Zoella eats meat was called a hypocrite. With this, my automatic opinion of Zoella has changed and now do agree with the Banana Girl as Zoella appears to love animals however eats killed animals. 

No comments:

Post a Comment