Two step theory is when a person through the media influences on another media text or product.
For example, this occurs in fashion and make up brands all the time.
Zoella is a British youtube blogger and vlogger who was recently received a negative response by an American vegetarian "Freelee the Banana Girl" who shamed her as Zoella owns a dog kept as a pet however as Zoella eats meat was called a hypocrite. With this, my automatic opinion of Zoella has changed and now do agree with the Banana Girl as Zoella appears to love animals however eats killed animals.
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